Course curriculum

  • 01
    Introduction
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  • 02
    Strategic Metrics
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    • Strategic Metrics FREE PREVIEW
    • Market Entry or Exit
    • Market Approach
    • Market Growth
    • Brand Development
    • Customer Development
    • Product and Service Development
    • Quality-oriented Product Development
    • Low-Cost Product Development
    • Development Innovation Metrics
  • 03
    Strategic Scenarios
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    • Strategic Scenarios
    • Market Entry or Exit Scenario
    • Market Approach Scenario
    • Market Growth Scenario
  • 04
    Strategic Decision Models
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    • Strategic Decision Models
    • SWOT Analysis
    • Quantitative Strategic Planning Matrix
    • QSPM Technique Using SWOT Example
    • QSPM Technique Using SWOT Example - Excel File
    • Analytic Hierarchy Process
    • Analytic Hierarchy Process Example
    • Analytic Hierarchy Process Example - Excel File
    • Monte Carlo Simulation
    • Monte Carlo Simulation Example - Excel File
  • 05
    SCANBA Certificale
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    • How to apply for the SCANBA Certificate

Life-time access

30 days money back

Why should I take it?

This course is unique in the sense that it combines business strategy scenarios, metrics, advanced analytic approaches, and simplicity of Excel examples for real-world applications.

The course covers Strategic Metrics, Strategic Scenarios, and Strategic Decision Models with downloadable examples in Excel. You will learn techniques and practical tools for selecting the most effective strategic option for your business. You will learn how to quantify your business strategy decision. You will learn how to test strategic scenarios for your business and test various market conditions. You will learn how to construct a Monte-Carlo model in Excel to predict business outcomes in uncertain environments. You will be introduced to the most commonly used strategic metrics and the formulas behind them.

By the end of the course, you’ll be eligible to pass an exam and apply for a personalized Certificate in Analytics for Business Strategy from the Scandinavian Institute of Business Analytics.