Learn Price Analytics Online

The online course material is condensed, filtered, and carefully crafted into 32 video lectures.

Pricing is one of the major elements of marketing. Setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics. SCANBA has developed an easy to follow course in price analytics for online education. In this couse, you together with Lars and his company, Lars Coffee Mugs, will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.
Take The Course

  • 11 pricing techiniques

    You will learn advantages and disadvantages of 11 pricing techiniques

  • You will be able to conduct break-even analysys

    You will be introduced to Internal Rate of Return model and Net Present Value Capital Budgeting Model

  • You will learn how to evaluate price based on your financial targets

    You will learn concept of Price Elasticity and Optimal Pricing

  • You will learn how to use Excel and Data Analysis options in Excel for evaluating price

    You will learn how to collect data for and and operate with Demand Curve

  • The course includes downloadable files with the examples

    Downloadable examples with Microsoft Excel.

  • Personalized SCANBA Certificate

    The course includes an exam. Successful students will receive a personalized SCANBA Certificate that will open new career opportunities and confirm your level of professional expertise.

What Will I Learn?

  • You will learn advantages and disadvantages of 11 pricing techiniques

  • You will be able to conduct break-even analysys

  • You will be introduced to Internal Rate of Return model

  • You will learn concept of Price Elasticity and Optimal Pricing

  • You will learn how to evaluate price based on your financial targets

  • You will learn Net Present Value Capital Budgeting Model

  • You will learn how to use Excel and Data Analysis options in Excel for evaluating price

  • You will learn how to collect data for and and operate with Demand Curve

Course curriculum

  • 01
    Pricing Techniques
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    • Pricing Techniques FREE PREVIEW
    • Creaming Pricing
    • Demand-Based Pricing
    • Everyday Low Pricing
    • Going Rate Pricing
    • Markup/Cost Plus Pricing
    • Example - Markup/Cost Plus Pricing
    • Penetration Pricing
    • Prestige Pricing
    • Target-Return Pricing
    • Tiered Pricing
    • Value-in-Use Pricing
    • Variant Pricing
    • Summary FREE PREVIEW
  • 02
    Pricing Assessment
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    • Pricing Assessment FREE PREVIEW
    • Break-even Analysis
    • Break-even Analysis Process
    • Example - Break-even Analysis
    • Net Present Value Capital Budgeting Model
    • NPV Analysis Process
    • Example - NPV Analysis Process
    • Internal Rate of Return Capital Budgeting Model
    • IRR Analysis Process
    • Example - IRR Analysis Process
  • 03
    Profitable Pricing
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    • Profitable Pricing
    • Price Elasticity
    • Gather the Demand Data
    • Example - Price Elasticity Calculation
    • Optimal Pricing
    • Example - Optimal Price Calculations
  • 04
    Price Discrimination
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    • Price Discrimination
  • 05
    SCANBA Certificate
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Course price

SCANBA Certificate

By the end of the course, you will be able to pass an exam and receive a personalized certificate of completion from the Scandinavian Institute of Business Analytics.
Take The Course
SCANBA Certificate